Business Structure and Competitiveness in Brazil - Porters Diamond Model Approach Free Essay Example, 2500 words

Reducing activities that negatively affect the environment is not only beneficial to the company but also is good for the country. For instance, mining companies like Anglo American and Votorantim have incorporated benefits from the ecosystem into the environmental impact assessment process while designing new mines. By learning the impacts of mining on the environment and also how much mining is dependent on the ecosystem, the policymakers can reduce the adverse environmental impacts and also can utilize the advantages of enhanced environmental management. Some of the opportunities include diminishing greenhouse gas emissions and functional costs of mining, while also giving scope for income generation and development in the region (Ranganathan, 2013). Porter s Diamond Model In this era of globalization, competition between industries plays a significant role in establishing a country in the global arena. Porter s Diamond Model explains how firms create and sustain competitive adv antage in global industries (Porter, 2011, Ch. 3). The Diamond Model establishes a link between a firm and a particular country s source of competitive advantages, and how the firm utilizes the advantages to acquire an international competitive advantage. We will write a custom essay sample on Business Structure and Competitiveness in Brazil - Porters Diamond Model Approach or any topic specifically for you Only $17.96 $11.86/page

Capital Punishment The Death Penalty - 965 Words

According to the definition of Encyclopà ¦dia Britannica Online (2016), capital punishment, generally known as death penalty, is the ‘execution of an offender sentenced to death after conviction by a court of law of a criminal offense . In short, it is a legally sanctioned and administered punishment for capital criminals by forfeiture of life. To this date, bounded by four influential international protocols that proclaim the abolition and forbid the reintroduction of death penalty, more than half of the nations in the world has prohibited, or at least limited, either de jure or de facto, the use of the particular punishment for all or simply ordinary crimes (Schabas, 2002; Amnesty International, 2016). The punishment is, however, still being practised in several countries (Amnesty International, 2016). Surprisingly, these include not only the underdeveloped or least developed countries, but also sovereign states with considerably dominant position in international relations that adopt strikingly dissimilar political system, for instance, the United States of America, the People s Republic of China, the Republic of Singapore, and the Kingdom of Saudi Arabia (ibid.). The death penalty debate, thus, continues to exist until today. The origins of the capital punishment abolition movement can be traced back to the time of William the Conqueror in the 11th century, yet, not only until in the immediate aftermath of the utterly aggressive and destructive armed conflicts of theShow MoreRelatedCapital Punishment : The Death Penalty1482 Words   |  6 PagesMrs. McElmoyl 12/12/14 Capital Punishment As stated by former governor of New York, Mario M. Cuomo, Always I have concluded the death penalty is wrong because it lowers us all; it is a surrender to the worst that is in us; it uses a power- the official power to kill by execution- that has never brought back a life, need inspired anything but hate. (Cuomo 1) This is one of the main arguments against capital punishment (also known as the death sentence.) Capital punishment is the ability for a governmentRead MoreThe Death Penalty And Capital Punishment931 Words   |  4 Pageswritten down (Robert). The death penalty was applied for a particularly wide range of crimes. The Romans also used death penalty for a wide range of offenses. Historically, the death sentence was often handled with torture, and executions, except that it was done in public. In this century, the death penalty, execution or capital punishment, whatever you’d like to refer it as, is the result for committing capital crimes or capital offences and it is not in public. The death penalty has been practiced byRead MoreCapital Punishment : The Death Penalty1410 Words   |  6 PagesCapital Punishment in America In 1976 the Supreme Court of the United States of America ruled the Death Penalty constitutionally permissible. The debate over capital punishment has always been a topic of great controversy. Before the Supreme Court ruling in 1976 America had been practicing capital punishment for centuries. At the current time some states enforce the death penalty, while some do not. There are differences of opinion’s relating to whether or not the death penalty is the proper wayRead MoreCapital Punishment And The Death Penalty991 Words   |  4 PagesCapital Punishment Imagine your having a normal morning, eating breakfast doing your normal routine. Suddenly your phone rings and when you answer you hear the worst news possible. One of your family members has just been murdered in cold blood. You cry, mourn, then become angry. You attend the court hearing and you sit less than 20 feet away from the murderer. Do you truly believe this person deserves to live? Or should they face a punishment that is equal to their crime? Some may say CapitalRead MoreThe Death Penalty And Capital Punishment1569 Words   |  7 Pagesthe death penalty also referred to as capital punishment. The death penalty is both useless and harmful to not only criminals but also their potential victims. This paper uses these horrific facts to try and convince the reader that the death penalty should be done away with before it is too late, although that time may have already come. With supporting evidence to support my cause, I hope that the following information sways at least one reader to see the harm of keeping the death penalty an activeRead MoreCapital Punishment And The Death Penalty1235 Words   |  5 PagesWhat is capital punishment? Why do people support it, but yet people cherish lives? Is it a moral thing to do? Should one be for or against the Death Penalty? Let’s take a look deep into the world of justices and why capital punishment still exists in today’s society. Capital punishment or the death penalty is a feder al punishment given to criminals who are convicted of murders. It is the highest law punishment available that can prevent future murders by developing fear within them. Capital punishmentRead MoreCapital Punishment And The Death Penalty1017 Words   |  5 PagesName: Lucas Falley Topic: Capital Punishment Background: Capital punishment, or the death penalty, has existed for thousands of years. For as long as there has been organized society, the death penalty has existed in numerous cultures and civilizations. Throughout the years the methods have changed, but the use of capital punishment is becoming a pressing matter. Amnesty International reports that there are 140 countries worldwide that have abolished the death penalty, while over 50 countries stillRead MoreThe Death Penalty Is A Capital Punishment1271 Words   |  6 Pages What is the death penalty? The death penalty is a capital punishment that is punishable by death or execution. This is usually given to people that have committed serious offences or capital crimes. There are 31 states in the United States that are for the death penalty. Crimes that are punishable by the death penalty, vary from state to state. Examples of such crimes are; first degree murder or premeditated murder, murder with special circumstances, such as: intende d, multiple, and murder whichRead MoreCapital Punishment And The Death Penalty1539 Words   |  7 PagesCapital punishment, otherwise known as the death penalty, has been the center of debate for a long time. Capital punishment may be defined as the â€Å"[e]xecution of an offender sentenced to death after conviction by a court of law of a criminal offense† (Capital Punishment). Up until 1846, when Michigan became the first to abolish the death sentence, all states allowed legal practice of capital punishment by the government (States). Currently, there 32 states still supporting the death penalty and 18Read MoreThe Death Penalty Of Capital Punishment1480 Words   |  6 Pagesjustice system, such as the death penalty. Capital punishment has been used many times in history all around the world, and it was quite popular. Many people argue that capital punishment is useful in deterring crime and that it is only fair that criminals receive death as punishment for a heinous crim e. On the contrary, others see the death penalty as a violation of the 8th amendment. It restricts excessive fines, and it also does not allow cruel and unusual punishment to be inflicted upon criminals

The Horror Film Of All Time - 1345 Words

Imagine browsing your Netflix or Amazon Prime account looking for a good horror flick before settle on something that vaguely sounds interesting as you plop onto your chair waiting for chills and spine tingling excitement. The opening scenes pops up, a man in a peter pan hat is running through the forest pursued by legions of little evil looking creatures wielding fake plastic spears. Soon, the man collapses out of breath, when suddenly a beautiful woman appears, holding a bowl of green goop. The man wordlessly eats the chlorophyll looking soup and, as the woman laughs manically, the man is transformed into a radish and devoured by the little creatures. At this point you might be inclined to check to see if this movie is a horror film or a†¦show more content†¦Once the family has settled in Joshua again sees his grandfather’s ghost and like an obese guardian angel Seth gives his grandson a grave warning, the friendly folks of Nilbog are actually vegetarian goblins in disguise and if the family eats the food they will turn into plants for the goblins to eat. Joshua then tries once again to warn his family, â€Å"Nilbog! It s goblin spelled backwards! This is their kingdom!† (Troll 2, 1990). When his warning is ignored, Joshua proceeds to pee on the food laid out so his family won’t eat it. As Joshua continues in vain to convince his family that the place is overridden with goblins most of Elliot’s friends are killed off in various ‘horrific’ ways, including being suffocated by popcorn and turned into plants. Spontaneously, the family agrees to have a sà ©ance in order to talk to Grandpa Seth, even though they have maintained that everything is ‘A-Okay’ throughout. Grandpa Seth reinforces Joshua’s claims that the place is dangerous and gives Joshua a ‘secret weapon’ that he has put in a brown paper bag. At this point the goblins break in and take the family away to be transformed into plants. However, Joshua’s mystery bag contains a double decker baloney sandwich (a vegetarian goblins only weakness) and the goblins are killed and the day is saved with the queen goblin screaming, â€Å"Aaahhh! Think about the

Oedipus Rex And The Mountains Echoed - 1575 Words

The debate whether our lives are controlled by our own choices or fate, is an ongoing question that we could never have the answer to because we can never fully prove one side. I believe that both personal choice and fate have a great effect in our lives. Both Oedipus Rex and the novel and the mountains echoed show how both personal choice and fate have a great influence in our rises up and our falling downs in life. In the Elizabethan era it was believed that our lives were predestined. People’s lives were destined to end a certain way begin at a certain place and time, which was all determined by the stars and how they were aligned at birth. In the play Oedipus Rex it is evident that life is predetermined by fate along with personal choices. In other words the choices we make along our path are our choices and ours alone, but the â€Å"higher authority/power† had already planned where we are going. In Oedipus Rex the issue of fate and personal choice is evident in the play; Sophocles shows how fate and freewill has the greatest influence in both the rises up and the downfall, through Oedipus. Oedipus was a young man who lived in Corinth where he was cursed and it was foretold that he would marry his mother and kill his father. On Oedipus journey to Thebes he had killed a man, fulfilling part of the prophecy, unknowingly. (The man he killed was Laius his father) As Oedipus, reaches the city of Thebes that was being terrorized by a sphinx. The sphinx gave Oedipus a riddleShow MoreRelatedHow to Read Lit Like a Prof Notes3608 Words   |  15 Pagesrecognize the correspondences, it’s ok. If a story is no good, being based on Hamlet won’t save it. 6. When in Doubt, It’s from Shakespeare†¦ a. Writers use what is common in a culture as a kind of shorthand. Shakespeare is pervasive, so he is frequently echoed. b. See plays as a pattern, either in plot or theme or both. Examples: i. Hamlet: heroic character, revenge, indecision, melancholy nature ii. Henry IV—a young man who must grow up to become king, take on his responsibilities iii. Othello—jealousyRead MoreDeveloping Management Skills404131 Words   |  1617 Pagesmental focus. Transcendental meditation (TM) advocates recommend concentrating on one word, phrase, or object. Benson (1975) suggests the word â€Å"one.† Others suggest picturing a plain vase. The ancient Chinese used a carved jade object that resembled a mountain and sat on a desktop. The purpose of focusing on a word or object is to rid the mind of all other thoughts. 4. Controlled breathing (i.e., deliberate breathing) with pauses between breaths. Thoughts are focused on rhythmic breathing, which helps

Appeals Against Assessment Decisions Free Essays

Appeals against assessment decisions It is the intention of XXX that the assessment process will be transparent fair and just for all learners. All learners have the right to appeal against any assessment decision. Any learner may appeal against an assessment decision if they feel: * Unfairly treated * The assessment decision to be wrong or invalid * The assessment process to be unfair or wrongly carried out * The assessment or teaching methods to be inappropriate * The assessment process to be unreliable or inconsistent * The course work and content did not meet the course outline A copy of this policy will be publicly displayed. We will write a custom essay sample on Appeals Against Assessment Decisions or any similar topic only for you Order Now A copy of this policy will be provided to all learners and discussed during induction. Written records will be kept of all appeals. At any stage any learner can seek the support of an advocate or friend to assist them to deal with their appeal. The stages of the process will follow: Stage 1. In the first instance concerns should be discussed with tutor. The tutor will reply to concerns within five working days. The concern will be given both verbally and in writing. Stage 2. If the concern is unresolved informally, the appeal or complaint can then be made in writing to the Programme Manager (Regional Volunteer Coordinator) at XXX. The appeal will be investigated, assessed and a decision will be given in writing within 14 days. Stage 3. If still not satisfied with the result of appeal a request for the appeal to be forwarded to an Appeals Committee will be granted. The committee will consist of the organisations Deputy Director, a member of the projects Steering Committee and another network member. The committee will respond to your appeal in writing within 4 weeks. The result of the Appeals Committee is final. How to cite Appeals Against Assessment Decisions, Essay examples

Macbeth Tomorrow, and tomorrow and tomorrow Essay Example For Students

Macbeth: Tomorrow, and tomorrow and tomorrow Essay Tomorrow, and tomorrow and tomorrow Creeps in this petty pace from day to day To the last syllable of recorded time; And all our yesterdays have lighted fools The way to dusty death. Out, out, brief candle, Lifes but a walking shadow, a poor player That struts and frets his hour upon the stage And then is heard no more. It is a tale Told by an idiot, full of sound and fury Signifying nothing. This speech illustrates the idea that a single life, in its whole, symbolizes nothing, and eventually, everyones candle of life is blown out. The final demise of Shakespeares character, Macbeth, an evil man, has been anticipated throughout the entire play. Language such as Tomorrow, and tomorrow and tomorrow, day to day, out, out create a tone of weariness, a suggestion of endlessness. Life will go on and on, the world will not stop for anyone. Macbeth is weary of the world, he wants out. The trials and tribulations of life begin to overwhelm him. Repetition changes the pace of the speech; it quickens and generates an abrupt angry tone. Repetition also emphasizes the language. Shakespeare uses the word creep. His choice of verb suggests something threatening, evil and insidious. Tomorrow creeps up on us and demonstrates that the idea of the future is something to be feared. The brave hero we met in the beginning who at least seemed honorable is completely twisted. Macbeths crimes have cost him dearly. His reaction to Lady Macbeths death is a sign of complete despair all feeling is dead in him. Macbeths ambitions are now stronger than his conscience. The witches have tempted and controlled him with the idea of becoming king. Lady Macbeth manipulates him to overcome his natural hesitation to commit murder. Due to his manipulation, Macbeth chooses the crown over his honor and material gain. Once he has killed to get the crown, the other crimes seem inevitable. In order to keep what he has taken, Macbeth learns to lie and kill as a matter of course. His values become totally confused. Tomorrow, and tomorrow, and tomorrow expresses both grief and the meaninglessness of life. Roman Polanskis more traditional version of Macbeth, Macbeth looks over Lady Macbeth as she lies dead on the floor and says, out, out brief candle. Shakespeare uses the image of a delicate candle fluttering in the wind which reinforces mans vulnerability and fragility showing how easily we are disposed of in this world. In the speech Shakespeare emphasizes the insignificance of life, Signifying nothing. The words demonstrate negativity and are short and abrupt. The words are powerfully selected to show the sense of disgust Macbeth has in himself and humanity itself. In both modern Penny Woolcocks more contemporary version of Macbeth, Macbeth expresss the words signifying nothing in such a powerful and influential way that it makes us to think that life is utterly irrelevant. Shakespeare talks about the past and gives us the hope that all of our yesterdays may account for something more than just a dusty death. Shakespeare creates pessimistic illustrations of life. A poor player that struts and frets his hour upon the stage and then is heard no more. This emphasizes the sense of frustration and lack of purpose to life. He compares all of us, with our busy lives, to mere actors on a stage. He implies that life is not real at all but a measly play, or a charade to take part in until we are knocked out or leave the stage. He therefore suggests it is a pointless, futile activity which ultimately amounts to very little. Shakespeare is trying to say death is inevitable. It takes place at different times and under different circumstances for everyone, but none-the-less, it cannot be avoided. No one has any control over their fate or destiny. Everyone deals with death in their own way. Macbeth almost discards the news of his wifes death, as he talks about life itself and how he feels about it. Shakespeare highlights in the speech that people move forward with their lives. People everyday are faced with decisions. The way one decides to act on these determines the outcome of the days in their life. In Shakespeares tragedy Macbeth, the characters are developed so their decisions determine their fate. Sometimes tomorrow never comes and as for Macbeth, tomorrow meant another day of inner torment and guilt. This victorious Thane literally got the better of himself as soon as he started to believe in the witches. Act 1 scene 5 The raven himself is a hoarse, That croaks the fatal entrance of Duncan Under my battlements. Come you spirits That tend on mortal thoughts, unsex me here And fill me from the crown to the toe topfull Of dearest cruelty; make thick my blood, Stop up thaccess and passage to remorse That no compunctious visitings of nature Shake my fell purpose nor keep peace between Theffect and it. Come to my womens breasts And take my milk for gall, you murdring ministers Wherever in your sightless substances You wait on natures mischief. Come thick night, And pall thee in the dunnest smoke of hell, That may keen knife see not the wound it makes, Nor heaven peep through the blanket of the dark Julius Caesar: Shakespeare EssayMacbeth firmly tells her that they will he will not take any part in the killing: we will proceed no further in this business. Lady Macbeth changes his view by turning from broadminded to narrow minded to psychologically drain Macbeth, causing him to reluctantly agree to the murder. Another example of this broadminded/narrow minded imagery is when she uses the realistic image of her baby to convey her foul feelings towards Macbeths refusal to murder Duncan. Macbeth is not very confident in her own actions so calls to the spirits to possess and unsex her. This possession only lasts until the end of the murder of Duncan where she begins to feel the pangs of guilt. When Macbeth follows on to kill Banquo and Macduffs family she finally goes over the edge. I believe that she feels partly responsible for the events unfolding as it was her that unleashed the demon in Macbeth and also he is acting like this so that she will love him. She accused Macbeth of being cowardly that he will not kill Duncan, it is a possibility that Macbeth is killing all these people to gain her love and, after all he is serving her needs as well by securing their throne. Act 1 scene 7 What beast wast then, That made you break this enterprise to me? When you durst do it, then you were a man; And to be more than what you were, you would Be so much more than a man. Nor time nor place Did than adhere, and yet you would make both: They have made themselves, and there fitness ow Does unmake you. I have given suck, and know How tender tis to love the babe that milks me: I would, while it was smiling in my face, Have pluckd my nipple from his boneless gums, And dashd the brains out, had I sworn as you Have done this. Macbeth If we should fail aâ‚ ¬Ã¢â‚¬Å" Lady Macbeth We fail ? But screw your courage to the sticking aâ‚ ¬Ã¢â‚¬Å" place, And well not fail. In Macbeths soliloquy Macbeth hesitates because of both realistic and moral causes; although, his moral conscience seems to overpower the realistic arguments. Macbeth is torn between these two issues, and his unique way of interpreting problems is exhibited in this scene. Lady Macbeth is so desperate to get Macbeth to continue the plan that she says that she would do the most evil thing possible for a woman. She would take her smiling child whom she loves dearly and is what makes her a woman and dashd the brains out so as to kill it, rather than take this opportunity to kill Duncan. Macbeth is very shocked about this and realises how much it means to her. This also shocks the audience because such a deed would be unimaginable for any mother at the time and would leave the audience to believe that Lady Macbeth is becoming more evil. Macbeth is close to agreeing to the plan. He wants to do it now, but is worried about what would happen if they fail. Lady Macbeth simply replies we fail? She doesnt want to think about failing, it is out of the question. They wont fail as long as Macbeth screws up his courage. Lady Macbeths conscience is incomparable to that of her husbands. She is even more ambitious than her husband and exhibits no sense of morality. In many instances, she uses emotional blackmail to seduce her husband to proceed with this ambitious enterprise, when you durst do it, then you were a man. She makes an analogy to emphasise the importance of Macbeth keeping his promise. Both Macbeth and Lady Macbeth are in bed as when the speech is said. Macbeth pins her down as he lay on top of her showing that he is trying to have some say and control in the situation but Lady Macbeth uses her manipulative and deceiving mind to overpower him. The roles reverse and shes gets on top of him showing him that shes in control and he will undertake this deed. She sexually controls him and is almost astonished that he even thinks they will fail we fail? She knows a mans weak spot which ultimately results in her accomplishing what she wants.

E-Marketing Mix on the Tourists

Question: Discuss about the E-Marketing Mix on the Tourists? Answer: Introduction Roy Thomson established Thomson travel in an effort to diversify its existing business in 1965. From the beginning, Thomson Holiday has owned the charter airline - Britannia that allowed them to ensure supply of flights for its holidays. Thomson Travels acquired the travel agency Lunn Poly in1972 that allowed it to ensure its products are found at every high street of UK (Thomson Holidays 2016). Thomson Holidays is based at UK and is the subsidiary of TUI group. Thomson Travel Group was owned by the Thomson Corporation of Canada but was floated on the London Stock Exchange in 1998. In 2000 Thomson Holiday Group was acquired by Preussag AG. In 2002 Pressuag AG was renamed TUI AG (Thomson Holidays 2016). The company manages over 18,000 employees to serve its customers effectively (Thomson Holidays 2016). The operating profit of the company is 612million. The total revenue of the company is 14.6. Situational Analysis Customers Thomas Holiday Group works under the umbrella brand of TUI, which carters to a range of customers in the UK market. Holidaymaking is one of the biggest reasons for people in UK to travel abroad. The Thomson Holiday Group sells packaged holiday services to a range of customers such as youths, young couples, families, and older people in different destinations around the world (Thomson Holidays 2016). Any individual who wants to go on a holiday is the potential customer for the company. Traditionally, the demographics of customers included families with children and older people; but the recent trends of the industry indicate that a large number of customers are single travelers and youths. The travel and holiday market is changing due to the changing demographics and preferences of the customers. The customers are becoming more demanding; they no longer prefer the routine holidays. The focus is on the getting a unique experience which involves a particular activity. Customers are seeking for value of their money where they can get more customized and individual experiences. Values The values of the company are embedded in the philosophy of providing a holistic experience to the customers; by how the company functions as a business and the way it behaves as a people (Hollensen 2015). Thomson Holiday has always strived to satisfy the need of customers from every segment at an affordable rate. Customer satisfaction drives the company vision and mission. Customers form the center for any decision of the company and providing unique experiences for the customers is the core of organizations values. Macro environment The environmental analysis of a company consists of macro environment analysis, microenvironment analysis and internal environment analysis. With the help of PESTLE analysis, the macro environment of an organization can be measured. According to Alon et al. (2013), political factors have a moderate impact on the growth and performance of tourism industry. Recently terrorist attacks like Paris attack have an adverse impact on the global tourism business. Currently, the recession has impacted the business of Thomson Holiday in UK. It has handicapped the level of fixed asset of the organization. The fluctuation of fuel costs, currency fluctuation, and the exchange rate has increased the marketing risk of the tourism industry. In addition, the growth of low cost airlines has grown the economic risk of the tourism sector (Veseli et al. 2012). Presently the tourists of UK are becoming very conscious about their safety and security. Hence, Thomson Holiday has to enhance its focus on improvi ng safety in their Hotels. Thomson Holiday has developed its website, where tourists can book their rooms in advance (Taylor 2012). There are various other acts like health and safety regulations, labor act and environmental protection act have an adverse impact on the tourism business. For PESTLE analysis refer to appendix-1. Micro environment The threat of new entrants in the tourism market is medium. When a new hotel has to enter the market, it needs to invest high in the market. Bargaining power of customers in tourism market is considered as high. As Evans (2012) mentioned that the changing needs of tourists have a substantial impact on the tourism industry. Bargaining power of suppliers of Thomson Holiday is considered as low. Thomson Holiday uses the technique named as backward integration. It means that Thomson Holiday has their own suppliers (Sotiriadis et al. 2014). The threat of substitution is considered high in the tourism industry. Presently, the necessity of service differentiation is increasing in the global tourism industry (Schawel and Billing 2012). The threat of competitive rivalry is considered medium for Thomson Holiday hotel. This hotel is regarded as the market leaders of UK tourism industry (Veseli et al. 2012). There are many other rival hotel chains like Britannia Hotel, Premier Inn; Travelodge UK is capable of giving a tight competition to Thomson Holiday. For porters five force analyses refer to appendix-2. Internal Mckinsey 7S analysis Strategy: (High) The Thomson Holiday has followed the strategy of cost leadership. Structure: (high) The Company uses integrated and cross platform information technology to provide better services to the customers. Systems: (high) System used by the staffs to perform their job is very efficient and goal oriented. It provides clients multiple options to choose from and delivers solutions to queries in efficient manner (Alshaher 2013). Shared Values: (high) The customer forms the epicenter if business values. The company believes in innovation, competitiveness and goal oriented strategy to provide customers with value added and unique holiday experience (FitzRoy et al. 2012). Staff: (low) The Company does not concentrate very much on the training and development of staffs as they are the individuals who have direct contact with the customers. Skills: (low) Average skills of employees of the organization are low. The employees of the Thomson holiday are competent as provides a strong support to the company in achieving its objectives (Evans 2015). Style: (High) Style refers to the behavior of key individuals in the organization. The management style of the Thomson Holiday is to become market leader by excelling in customer service delivery process. For Mckinsey 7S analysis, refer to appendix-3. SWOT analysis SWOT analysis has been done on the company to analyze the strength and weakness of Thomson. Thomson is a well organized and highly recognized brand. It has a superior management team, who are very much capable of doing their operations effectively. The major flaw of the hotel is that it is highly dependent on technology. Hence, if there is any fault occurs in the technology, then it can interrupt the whole business activity. The hotel industry has to increase their focus on eco-tourism. They have to develop new tourism related products and services such as bed and breakfast hotels (Prud'homme and Raymond 2016). The major threat to tourism industry is the recession (Sotiriadis et al. 2014). The economic fluctuation of UK market has a high impact on the stability of the company. For SWOT analysis refer to appendix-4. Key issues and challenges From the appendix-1,2,3,4 the major challenges of the company have been found. Tourism industry is facing recession. It also has impact on the market of Thomson Holiday. The hotel is that it is highly dependent on technology. Hence, if there is any fault occurs in the technology, then it can interrupt the whole business activity. Increasing concern of tourists about terrorism is another major issue of hotel industry. Structure of the market The market of travel and holiday industry in UK is in the state of perfect competition. There are many different buyers and sellers. The travel and holiday market has become aggressively competitive. The major competitors of Thomson Holidays are the Thomas Cook, Virgin Holidays, First Choice and Expedia. The market share of Thomas Cook is 31%, First choice is 7%, Expedia is 9% and Virgin Holidays is 13% (Alshaher 2013). Objectives (SMART) Depending on the information gathered from the SWOT analysis, there are some specific objectives set for the Thomson Holiday. They are set with the help of SMART model. Increasing safety measures Increase the company market share by 5% at the end of 2016 due to the opportunity of expanding our holiday package to Africa. Increasing promotional activity To improve profitability by 10% within 1 year. To increase revenue by 20% within 2 years. To increase environmental sustainability by reducing pollution by 20% within 6 months. Specific The company has to improve its security measures for their employees and customers. They have to implement security cameras at every vital area like lawns, lifts. They also have to introduce fingerprint scanning system. They also need to increase their markets share in other countries like Africa. It requires increasing their promotional activities as well. Measurable It can be measured from the customer feedback. With the increase of security measures, customer's complaint will decrease automatically. Achievable The company can achieve this objective by investing in the advanced technologies like GPS, tracking system, fingerprint locking, CCTV cameras. Promotional techniques like social media marketing can be used. Realistic With the increase of terrorist attacks, tourists are presently highly concerned about their security. In order to increase market share the company has to look outside Europe. Hence, this objectives are realistic Timescale All these objectives can be achieved within the time frame of 6 months to 1 year. Table 1: SMART objective for the organization (Source: Created by author) Strategies There are mainly two strategies are used Ansoffs matrix and Porter generic strategies to evaluate the necessary strategies used by the organization. Ansoffs matrix With the help of Ansoffs matrix, strategic choice of the organizations can be determined. There are four major strategies used by the Thomson Holiday for their business operation. The Company can use price reduction technique in order to gain attraction of new customers of UK. The Company can develop new services for their customers such as eco-tourism and medical tourism. As Schawelm and Billing (2012) mentioned that eco-tourism is the major attraction of global customers presently. They also can plan to expand their market outside of UK, like UAE, India and China. The company can diversify into other similar business to continue making profits. For Ansoffs matrix, refer to appendix-6. Porter generic strategies There are mainly three strategies mentioned in the Porters generic strategy. They are such as cost leadership, differentiation or focus. A company needs to use any one of the mentioned strategies to improve its business performance. With the help of Porters generic strategy, the company can use product differentiation strategy, in order to take advantage of the market. The product is further divided into the Adult holiday, family holiday and also Luxury Holiday. The company mainly targets customers who have high life style. They are less sensitive to price. Hence, this product differentiation strategy is best suited for the organization. For Porters generic strategy refer to appendix-7. Segmentation: Thomson Organization enjoys a prominent position in the business domain due to its prestigious credentials. In this regard, it is important to note the segmentation process of the firm. Segmentation refers to a process of dividing a big unit into small groups that are the market segmentation. Customers can be divided into various subgroups depending on the demography, geography and psychographic. Demography- The Company mainly serves customers with luxurious lifestyle and high social class. Thomson can consider price designing so that not only the people with luxurious lifestyle can be involved. (La 2014). Geography- Thomson provides services to customers across the world online. There are physical stores established in the UK. However, Thomson provides airline services to various countries. The company can target Asian and African countries to increase customer base (Pyo 2015). Psychographic- Thomson always strives to learn about lifestyle aspects of country's people, where it functions. The fact of the matter is that if the lifestyle and attitudes of the people are quite good, then company's prospects are bright (Alon et al. 2013). Behavioral aspects- Thomson must delve into the behavioral pattern of consumers. For instance, Thomson has holidays' packages of varied types and categories, so the company needs to find out which packages will attract the attention of the customers and which may not be lucrative to its consumers (Al-Hadidi and Shannak 2013). Targeting: The people of Thomson are hospitable and form the essential part of the organization. They are extremely gracious in marketing activities which help the consumers and clients to have a long lasting post-service experience in their psyche. The company needs to develop differentiated profiling for targeting customers. The product is further divided into the Adult holiday, family holiday and also Luxury Holiday. Another scheme in this regard includes holidays like, Florida and Walt Disney, Disneyland Paris, Lapland and Florida holiday (Wu et al. 2016). Positioning: Positioning is the process of creating brand image in the mind of the customers for different segments of customer that is being targeted. Positioning is required due to the different needs or expectations of the target market (Alon et al. 2013). Thomson intends to market its service and products in both rural and urban areas of the UK. It is important to know, that the firm has engaged in various schemes to position itself in its chosen geographies. Further to this, it is worthwhile to learn about the accessibility of the product and distribution channels. Thomson Holiday has some of the major travel agents selling its products all across the UK. Also, the online presence has enabled the company to be accessible at anytime and anywhere (Al-Hadidi and Shannak 2013). Tactics Marketing Mix (7 Ps) Is the set of actions or techniques that a company uses in order create brand image for the product or services. Marketing mix consists of following elements- product, price, place, promotion, people, physical evidence and process (Wu et al. 2016). Product: In the context of Thomson Holiday, products are the packaged holiday deals, flights, hotels, etc. Each product has plenty of sub divisions that make the product endless (Huang and Sarigll 2012). Price: Pricing strategy of Thomas Holiday has always been of cost leadership. It has applied penetrative prices to reach the maximum number of customers. In addition, it has pricing policy as per the product or packages (Ispas and Marinescu 2013). Price differentiation is used to address the spectrum of its customers. Competitive prices are used to undercut the pricing model of competitors. Promotional pricing strategies are used while launching new products or to boost off-season sales (Al-Hadidi and Shannak 2013). Place: Place refers to the accessibility of the product and distribution channels. Thomson Holiday has some of the major travel agents selling its products all across the UK. In addition, the online presence has enabled the company to be accessible at anytime anywhere (Benur and Bramwell 2015). Promotion: Thomson Holiday promotes itself under the umbrella brand, TUI. The advertising is mainly concentrated in the mediums such as travel magazines, business magazines, newspapers, hoardings, etc. The company has recently started promoting itself over the internet. Other promotion methods used are giving discount and promotional vouchers (Hollensen and Opresnik 2015). People: People refer to the employees of the Thomson Holiday who involved in delivery of services to the customers. The company provides special training to the front desk managers and executives who interact with the customers. Employees are the brand ambassadors of the organization; therefore, Thomson Holiday provides job satisfaction to its employees by incorporating the job-rotation, flexible timing, job-enrichment and motivation strategies in its organization structure (Morrison 2013). Physical evidence: Physical evidence is the ambience of the service delivery outlet. Thomson Holiday pays special attention to its branch office that creates the atmosphere holidaymaking. The air-conditioning, lightening, decorations, furniture, are all the components of physical evidence on which Thomson Holiday pays special attention to create favorable impression. Process: Process refers to the mode of service delivery i.e. how the company engages with the customer at the time of service delivery. Thomson Holiday provides a unique experience to its customers by providing high-speed service delivery. Thomson Holiday maintains good rapport its customers and keeps the customer updated of new deals and discounts. For 7Ps Marketing mix refer to appendix-5. Actions From the above discussion it can be concluded that the Thomson Holiday Group has utilized all its energy in the organization development and starting from a humble beginning has become the market leader in UK travel and tourism industry. The company has used cost leadership strategies, backward integration, market penetrative pricing strategies. Customer oriented policies and catered to the demands of the customers to assume the role of market leader. Thomson Holiday has analyzed and acted as per the conditions of macro-economic factors such as political, economical, social and technological factors. From the Porters five factor analyses it can be concluded that the company is in strong position in the industry. In addition from the McKinseys 7-S model it is clear that the companys internal environment is strong. The company is focused on achieving its objectives and the combination of marketing mix tools used by the company is as per the requirements of the UK market. The company has been successful in positioning itself a brand of choice for the UK customers due to its cost-leadership strategies, product differentiation for different customer segments and its ability to provide complete holiday packages because of backward integration model. The company financial condition is strong and it enjoys the highest market share in the UK travel and tourism industry. To continue its legacy and as a part of its strategic decision the company is expanding its operations in different countries across the globe. Controls The company has to increase its safety measures, as customers of hotel industry are more concern about their safety. In addition, the company needs to increase its promotional activity in order to attract their customers. The company needs to target new markets. 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